Chrissy K on associatedcontent.com offers this advice for choosing the best lipstick color for you:
Choosing the best and most appropriate lipstick shade may not be the easiest thing to do – especially one that will compliment your looks and your lips. While there are many different shades that you can go for to get a different style and look, if you are opting for a neutral shade that will generally compliment your lips on any given day, there are a couple of tips that will help you find the best shade for you.
When choosing a lipstick shade, do not rely on the color sticker on the outside of the box because they cannot accurately depict the shade and color of the lipstick. While they may look like that when they are in the tube, they may not necessarily have the same shade and color when it’s on your lips. Applying the lipstick on your lips for the best way to determine how it will look on you; not everyone is comfortable with applying lipstick on their own lips so the back of your hand is also a good area.
As a general rule, fair skin looks best in pink and coral tones, and deeper mauves and berry tones compliment the medium and darker skin tones. Of course, with different styles and tastes, you may want to switch up the colors, and it can still suit your look. The best colors to choose for lips are nude colors that have a high shine or gloss.
Keep in mind that when you tone the shade of your lips down with a neutral lipstick, you will need to highlight and enhance your eyes. If you do highlight and enhance your lips, do not add a lot of color to your eyes; you only want to draw attention to one of the two. If you draw attention to both features, it draws too much attention to your face. By drawing attention to only one, it will enhance your better features. Decide which feature you believe is the best on you, and enhance it. If you decide to go with your eyes, opt for a neutral color; however, if you decide to go with your eyes, a nice shade is important. Usually if you’re going for a smoky-eye look, it is best to opt for a neutral shade.
Generally, if you pick a color that is one or two shades darker than your natural lip color, it will do just fine. If the color is too light or too dark, it can look terrible, and give you a pasty look. A neutral color that makes your lips pale is best for a night club look when you plan on enhancing your eyes with bold colors or having a smoky look.